Digital Marketing (Add-on Course)

Trainer Name:

Dr. Anil Beniwal 
Head of Department,
Journalism & Mass Communication

Course Name : Digital Marketing

Code: JMC/DM/101 (30 Hrs.)

A digital marketing course equips students with essential skills for a high-demand industry, offering career opportunities in diverse roles like SEO, social media, and content marketing. It helps build practical expertise with tools and data-driven strategies, enhances creativity, and fosters personal branding. Students gain the flexibility to work remotely, freelance, or grow their businesses online. With its adaptability across industries and future-proof potential, digital marketing ensures a competitive edge in today’s digital-first economy.

Digital marketing is a highly relevant and practical field, and learning it can offer students numerous benefits, including:

1. High-demand career opportunities in diverse roles like SEO, social media, and content marketing.
2. Hands-on experience with industry-standard tools and real-world projects.
3. Enhances creativity and analytical thinking for innovative campaign strategies.
4. Opens doors to freelance, remote work, and entrepreneurial ventures.
5. Builds personal branding and effective online presence skills.
6. Offers cost-effective, scalable marketing strategies for businesses.
7. Applicable across industries for global career adaptability.
8. Continuous learning to stay updated with digital trends and technologies.
9. Provides networking opportunities with professionals and mentors.
10. Future-proof skills for thriving in a fast-paced digital economy.