Course Features
- Lectures 31
- Quiz 1
- Duration 52 weeks
- Skill level All levels
- Language English
- Students 67
- Certificate Yes
- Assessments Yes
Curriculum
- 6 Sections
- 31 Lessons
- 52 Weeks
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- Advertising: Meaning & Definition3
- Advertising: Objectives, and Importance2
- Types of Advertising4
- Advertising Appeals11
- 4.0Introduction5 Minutes
- 4.1Emotional Appeals5 Minutes
- 4.2Rational Appeals5 Minutes
- 4.3Humor Appeal5 Minutes
- 4.4Social Appeals5 Minutes
- 4.5Sex Appeal5 Minutes
- 4.6Fear of Missing Out (FOMO) Appeal5 Minutes
- 4.7Adventure and Excitement Appeal5 Minutes
- 4.8Celebrity Endorsement Appeal5 Minutes
- 4.9Lifestyle Appeal5 Minutes
- 4.10Problem-Solution Appeal5 Minutes
- Parts of Advertisements11
- 5.01. Headline10 Minutes
- 5.12. Subheadline5 Minutes
- 5.23. Body Copy10 Minutes
- 5.34. Visual Elements10 Minutes
- 5.45. Call-to-Action (CTA)10 Minutes
- 5.56. Tagline or Slogan5 Minutes
- 5.67. Logo5 Minutes
- 5.78. Contact Information5 Minutes
- 5.89. Price and Offers5 Minutes
- 5.910. Testimonials or Social Proof5 Minutes
- 5.1011. Disclaimer (if required)5 Minutes
- Quiz1
