BASICS OF DIGITAL MARKETING

INTRODUCTION:

The promotion of products or brands via one or more forms of electronic media is called as digital marketing. For example, advertising mediums that might be used as part of the digital marketing strategy of a business could include promotional efforts made via the Internet, social media, mobile phones and electronic billboards, as well as via digital and television and radio channels.

It is noted that there are 7Ps which are used in several marketing fundamentals such as Position, Performance, Proximity, Price, Presence, Perceived product and Promotion. As marketing process that serves as main component of modern marketing showing how brands and product will compete in marketplace. It works by having relevant and attractive market segments for organization that is followed by development of suitable product positioning. It is visualised that the products in todays time can be marketed with the help of Internet. This is known as online marketing that plays an important role in increasing business by allowing delivery of product in less time.