Definition

 Definition:

Advertising  involves creating persuasive messages delivered through various media channels, such as television, radio, print, digital platforms, and social media, to influence consumer behavior.

Some definitions include:

American Marketing Association (AMA):

Advertising is any paid form of non-personal presentation and promotion of ideas, goods, or

services by an identified sponsor.

Philip Kotler:

Advertising is a tool of marketing that uses a message to persuade or inform consumers about a

product,service, or brand.