New Media – BA-JMC

COURSE DESCRIPTION:

New Media refers to digital forms of communication that are interactive, online, and often multimedia in nature. The term emerged in the late 20th century, especially with the rise of the internet and the development of digital technologies. Unlike traditional media forms such as print, radio, and television, new media is characterized by its ability to integrate text, audio, video, and interactive elements. It is highly user-driven, allowing for instant feedback, sharing, and collaboration, which distinguishes it from older, more passive forms of media.

LEARNING OUTCOMES:

Learning Outcomes for Journalism & Mass Communication Program:

1. 1. Media Literacy: Develop critical skills to analyze and evaluate various media forms and their influence on society.
   2. Effective Communication: Enhance verbal and written communication skills for diverse audiences through various media formats.
   3. Multimedia Production: Acquire proficiency in creating, editing, and producing content across print, audio, video, and digital platforms.
   4. Ethical Reporting: Understand and apply ethical standards in journalism, including accuracy, fairness, and transparency.
   5. Digital Skills: Gain expertise in digital marketing strategies, social media engagement, and web analytics to effectively reach target audiences.
   6. Creative Design: Learn graphic design and animation techniques to enhance storytelling and visual communication.
   7. Research and Analysis: Develop research skills to gather, interpret, and present information effectively, including data journalism techniques.
   8. Adaptability: Cultivate the ability to adapt to emerging technologies and trends in the media landscape, ensuring relevance in a fast-changing environment.
   9. Team Collaboration: Foster teamwork skills through collaborative projects and group assignments in media production settings.
   10. Professional Readiness: Prepare for careers in journalism, public relations, digital media, and related fields with practical experience and portfolio development.